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Find Your Ideal Clients | Client Avatars And Why They Matter

September 19, 20220 min read

Why is it important to define your ideal client? This is the question this video poses and answers. When it comes to client avatars there are are many books, videos course, university lectures, etc talking about it.

Simply put, who are we trying to help? Who are the specific people we want to help?

You have heard the saying, selling to everyone is selling to nobody. Well in this video I explain why.

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Burhaan Pattel

In 2014 after reading Tim Ferris’s book “The Four Hour Work Week” he set a 100 day goal to be self sufficient and to leave his home country and start traveling the world. He since lives in Bangkok running a 6 figure marketing consultancy working with clients in Singapore, Hong Kong, United Kingdom and the United States and other areas in the world.

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Burhaan Pattel

Founder of Bridgeight, LLC

Burhaan Pattel has a passion for business and marketing. He's made it his mission to help online business owners succeed.


He's spent years developing his marketing and sales skills and has devoted his time to help businesses owners develop strategies to achieve their highest calling.

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