As a small business owner, your time is already stretched thin. Between acquiring and meeting new clients, developing content, creating ads, working on your marketing plan, and everything else you have to get to every day, it can feel like you’ll never get to the bottom of your to do list. Continuing to try to do it all can lead to exhaustion, burnout, and costly mistakes. Outsourcing certain tasks can be a great way to free up some of your time so that you can do the work that makes the biggest impact on moving your business forward.
What Could You Outsource?
When deciding what tasks to outsource, there are a few pieces to consider. Is one on one interaction with you an important part of what your customers have signed up for? If you’re like most small business owners, your customers are purchasing access to you just as much as they’re purchasing the services you provide. One on one consultations with clients, check-ins with current and past clients, and developing valuable content for your clients are not things that you want to outsource. You already have a following, and your customer base knows when something is written in your voice. You don’t want to risk taking away the feeling of authenticity that you’ve been providing. Interacting with your customers is the reason you started your business in the first place, and you don’t want to let go of the most enjoyable part of your day to day work.
Short On Time?
In order to focus on those personal pieces that really matter, you need to free up some of your time. This is where outsourcing can play a role in helping your business grow. If you are not sure where your precious time is going, use a time tracking tool like toggl. Are you spending loads of time editing email lists, trying to keep track of who has decided to work with you and who you still need to hit with a follow up? If so, client organization might be a task that would be better handled by a trusted outsourced expert. Struggling to get the word out about your business on social media? Working with a company that specializes in social media advertising and marketing is worth it’s weight in gold if you’re not sure where to start on Facebook and Instagram.
Taking The Leap: How Outsourcing Can Work For You
Many business owners struggle with the idea of outsourcing because they don’t want to give up control of any aspect of the business. This is why it’s key to work with a trustworthy, reputable company. Choose a technology task company that can show you how they will grow your business, and how they’ve grown similar businesses. A perfect outsource match is kind of like dating- it may take you a few tries to find a company with which you mesh well.
While outsourcing may take a little bit of back and forth up front, the payoff is huge. You get to spend more time doing what you love- working one on one with clients and developing your own content. An expert can bring in even more customers for you to work with, utilizing their own expertise on how to find and market to your tribe. No hugely successful business became that way due to one person alone. It’s not only ok- it’s necessary- to share the workload with others as your business grows more and more successful over time.
At Bridgeight we help business owners take back their time and overcoming tech overwhelm. We would love to discuss your challenges during a free consultation. Book you free session here.