Technophobia, or the fear of technology, is more common than you might think. A fear of all things tech is especially common among creative, word-savvy, artistically minded small business owners. You put your heart and soul into your business, and when you’re excited about a new project, you want to move quickly. Tech details are the last thing you want to worry about. The thought of hitting the wrong key and causing a major screw up can be paralyzing- literally and figuratively.
While technophobia might sound like something that’s only begun to plague business owners, psychologists began noticing this phenomenon as early as the Industrial Revolution. While technology can take some time to get used to, it doesn’t have to be a stumbling block. Read on for more information about technophobia, and what you can do to overcome your tech fears.
Technology: Why Is It So Scary?
The more we use a device, product, or process, the more familiar it becomes to us. We know that humans make mistakes, and we know that when we’re learning something new, it’s natural to have a few flubs here and there. The expectation of making a mistake can be terrifying when you know the error could have a negative effect on your business.
Many business owners who struggle with technophobia also fear change, which is normal. When you don’t know what’s coming next, it’s easy to imagine worst case scenarios. Technology moves fast- apps, web programs, and methods of payment are changing.
Many people play through doomsday scenarios in their minds with regards to their business. We’ve all thought about it: accidentally sending a personal email to your client list, overcharging a customer’s credit card, or hitting a button accidentally and deleting a valuable list of client contact information. No matter how careful you may be, tech mishaps happen to the best of us. Hitting the wrong key can set off a chain reaction of negativity in an online business.
Working Through Technophobia
Just like you teach your clients, it’s important to be solutions oriented. If your business is going to be a success, it’s key that you don’t let your fear of technology hold you back. Instead, take steps to push through and use the latest technological advances to your benefit.
There are two ways to deal with the fear of technology: skill up, or get help! If you aren’t familiar with current aspects of technology, learning more may be the ticket to laying your fears to rest. Sign up for a technology class at a local college. Check with your community library to see if they offer computer or mobile device classes- many libraries do so free of charge. Talk with other small business owners about how they use technology to manage their business, and don’t be afraid to ask questions.
While you’ll always need to use some aspects of technology in your business, don’t forget about the power of outsourcing. Choosing a reputable company to complete some of your technical tasks can free up your mind, time, and energy to focus on the parts of running your business that you love.
At Bridgeight, we’re experienced, tech savvy professionals who can handle whatever aspect of your business you’d rather not deal with on your own. If you’re ready to have some of the tech weight of your business lifted off your shoulders, we should talk. Contact Bridgeight here to schedule your free consultation- we look forward to working with you.